There’s Always Something Cooking at The Lab
To see the results of our past studies, click on any of the assignments below. For each assignment you will find a report that includes quotes from the members, summaries of our findings and a set of recommendations for making meaningful changes. To narrow the results to only those that pertain to your interests, select a keyword in the search box below.
Upcoming research includes a technology diary, how devices help or hinder the members’ participation; the role of television in their lives and the relationship among the many screens our members live with daily.
Have ideas for The Lab? Let us know!
| ASSIGNMENT |
DATE |
MARKET |
DESCRIPTION |
|
RapidResults - Mobile Accessories |
07/08 |
Mobile |
Tell us about the accessories you use with your mobile phone |
|
Location-based Services |
06/08 |
Mobile |
Location-based services will serve up special offers and notices based on where you travel. We want to see how willing teens are to tell us where they learn, play and shop. |
|
Television Habits |
04/08 |
IPTV |
In-depth: tell us about your experience with television content: how you find it, share it, store it and rate it.
|
|
User Generated Videos |
03/08 |
Convergence |
Create a video helping us understand what technology means to you. It can be a commercial, commentary or interview. The Lab Video Awards recognized outstanding videos in various categories. See them all here. |
|
RapidResults - Shopping |
12/07 |
Convergence |
How you are using technology to shop for what you want this year and how can technology could be improved to make the shopping experience better?
|
|
RapidResults - Converged Services |
11/07 |
Convergence |
What is the Future of Converged Services: "Imagine your television, computer and mobile phone could share information seamlessly and work together in harmony, how would you use this new capability..." and "How would it change how you shop..." and "If you could do anything with your television, what would you like to do..."
|
|
Social Networking, Part 2 |
10/07 |
Mobile |
Using your phone, visit your social networking sites and tell us about advertising your are seeing.
|
|
Tech Devices |
09/07 |
Convergence |
In-depth: tell us about the technology devices you use, how often you use them and which ones you prefer.
|
|
RapidResults - 4G Services |
09/07 |
Mobile |
Potential Uses of 4G Networks: "What if your mobile phone had Internet as fast as your computer…" and "If you could have any kind of service on your mobile phone…"
|
|
Social Networking, Pt 1 |
08/07 |
Convergence |
Using your computer, join a social networking site, tell us what you like and how you use it.
|
|
Mobile Web & Advertising |
04/07 |
Mobile |
Using your phone, visit three favorite computer websites. Tell us what advertisements you saw and about the mobile experience.
|
|
Music |
03/07 |
Convergence |
Using your phone, download music from your service provider and then use your computer to download music from your service provider’s website. Compare the experience to an iPod.
|
|
Photos |
12/06 |
Mobile |
Using your phone, take a photo, send it to a friend and upload it to an online photo service. |
|
Friend Survey |
11/06 |
Mobile |
Survey two friends and tell us what mobile content they download and where they get their content. |
|
Off Portal |
09/06 |
Mobile |
Using your phone, download a game, ringtone and wallpaper from a website other than the service provider (off-portal). |
|
Ringtones |
07/06 |
Mobile |
Using your phone, download ringtones from service provider and download a game from service provider’s website with your computer. |
|
Games |
06/06 |
Mobile |
Using your phone, download games from service provider. |
|
