Industry News

June 18, 2007 – Brandweek
How to reach teens? It's all about the brand.

June 5, 2007 – Only One Consumer in Four is Satisfied with Their Mobile Entertainment Experience  

June 4, 2007 – Tween and Teen Mobile Uptake
to Spike

June 1, 2007 – Fortune Smiles – or Rather, Smiley-Faces – on Gen Y

March 27, 2007 – Mobile Entertainment Forum Rings Alarm on Mobile User Experience  

Press Releases

June 13, 2007 – New research from Alcatel-Lucent reveals teens want mobile phone operators to market directly to them

June 26, 2006 – Mobilitec Unveils International Research Project To Understand How Teens Use Mobile Content

 

In The News

June 17, 2007 – ScreenPlays
Alcatel-Lucent Orchestrates On-, Off-Deck Mobile Content Platforms

June 17, 2007 – Mobile 2.0
Teens & Young Adults Want Targeted Ads: Alcatel-Lucent

June 14, 2007 – iTWire
Mobile Users Eager for Marketing Messages

June 14, 2007 – Cellular News
Teens Want Mobile Phone Operators to Market Directly to Them

June 13, 2007 – World Business
Teens still waiting for advertisers to go mobile

June 13, 2007 – xchange online
The Wireless Wow Factor

June 13, 2007 – TMCnet
Alactel-Lucent Responds to Increased Demand for Mobile Content Shopping

June 13, 2007 – DMAsia
Teens Want Mobile Phone Operators to Market Directly to Them: Research

August 3, 2006 – The Wall Street Journal
Dialing Into the Youth Market: Cellphone Services and Products Become Increasingly Tailored to Teenage Users

July 26, 2006 – M&C Tech
‘Long Tail’ of music comes to cell phones

July 24, 2006 – World Peace Herald
Downloading cellular content made easy

July 20, 2006 – Middle East Times
Youth are best judges of cellular content

July 20, 2006 – Physorg.com
Youth are best judges of cellular content

July 11, 2006 – DMasia.com
Partner and Mobilitec to launch mobile content service

June 26, 2006 – Netimperative
Teens embrace mobile marketing- research

19 June 2006 – Int'l Herald Tribune
Mobile Operators Forget Parents at Their Peril. James Connell, International Herald Tribune

 

 

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